Urmează: Influencer Marketing Conference 2023 (14 Septembrie)
La exact o săptămână după Digital Divas, ediție despre care am scris aici și am detaliat aici (cu focus pe Influencer Marketing), pe 14 septembrie are loc Influencer Marketing Conference organizată de Evensys, cea mai importantă conferință din domeniu din România.
Program:
09:00 – 10:30
Sesiunea 1, #InfluenceMe2023. Actual status, Marketing predictions & Emerging trends (RO) cu Andreea Zanfir, Head of Consumer Insights la Starcom România,
Fading Borders (RO) cu Andreea Lupu, Strategy & Innovation Director la Starcom România, plus
Influencer Talk cu Raluca Anton (Psychotherapist & Trainer) și Andreea Lupu, alături de Cristi Manafu ca moderator.
11:00 – 13:00
Sesiunea 2, Decoding the Future: What Comes Next in Influencer Marketing? (EN) cu Rahul Titus, Global Head of Influencer la Ogilvy,
Influencers in a Gen Z world. Authenticity Over Perfection (RO) cu Claudia Bodnar, Social Media Manager KFC, Pizza Hut & Taco Bell
Discover the current trends in influence and learn how brands can stand out authentically in a highly competitive landscape (EN) cu Sarah Pinch, Head of Social & Influencer la Ketchum London, dar și
Rising Above Challenges: Achieving Success with Influencer Campaigns (RO) cu Silviu Antohe, Executive Creative Director la MullenLowe România.
14:00 – 17:00
Sesiunea 3, Influencer Marketing Campaigns Masterclass: Plan a Successful Campaign with a 5-Point Influencer Marketing Campaign Checklist (RO) cu Roxana Dibă, Managing Director la Golin România,
Discovering the Perfect Influencers for Your Brand (RO) cu Bogdan Tomoiagă, Managing Director la GRF+,
Best Practices in Campaign Management and Creative Strategy (RO) cu Octavian Gheorghe, Creative Director la GMP PR,
Expanding Organic Reach Through Media Amplification (RO) cu Raluca Radu, Founder & Managing Partner la MTH Digital & Country Manager la Answear.ro,
Creating Influencer Marketing Campaigns with Strong KPIs (RO) cu Andreea Logigan, Managing Director la MSL Consultants, dar și
Allout FactZ by Samsung – A Campaign About Untold Truths and Vulnerabilities Among Gen Zers (RO) cu Corina Sandu, Campaign & Categories Manager la Samsung România, Sabina Stirb, Communications & CC Manager la Samsung România și Cristian China-Birta, Co-Founder Kooperativa 2.0 ca moderator.
Ne vedem la JW Marriott Bucharest Grand Hotel!